For Immediate Release
November 16, 2007
LUONGO BOLSTERS CANUCK PLACE ADVERTISING CAMPAIGN
HELPING KIDS EMBRACE LIFE ONE GOAL AT A TIME
Today Canuck Place Children’s Hospice revealed a new public service campaign ‘Embracing Life one goal at a time…’ featuring Canuck(s) goalie Roberto Luongo.
“We are thrilled to have Roberto in our campaign,” said Filomena Nalewajek, Chief Executive Officer of Canuck Place. “The Vancouver Canucks and the Canucks for Kids Fund have been very supportive of our awareness initiatives.”
Luongo, along with 10 year old Jaxson of Victoria are featured playing street hockey in the playground at Canuck Place. Jaxson, a child on the Canuck Place program and a loyal Canuck’s fan, achieves a lifetime goal -- scoring on his favourite goalie in a backyard game.
“What touched me most was his spirit and perseverance,” said Luongo. “Every day Jaxson, like all the children on the Canuck Place program, face incredible challenges,” stated Luongo. “With life threatening illnesses these kids truly do embrace life one goal at a time. I’m proud to support Canuck Place and hope these ads encourage many others to do so as well.”
The ad was created and produced by Insight Film Studios. “Canuck Place makes a difference in the lives of children and families across our province,” explained Kirk Shaw, Chief Executive Officer of Insight Film Studios. “Everyone at Insight is proud to lend our knowledge and expertise to help support Canuck Place through this public service campaign.”
“We rely on the generosity of individuals, corporations and organizations to provide our program at no cost to over 350 children with life threatening illnesses and their families throughout British Columbia,” said Nalewajek. “Insight Film Studios and the Vancouver Canucks are longtime partners of ours and we are so grateful for their generosity.”
Visit the Canuck Place website: www.canuckplace.org to view the new PSA video clip.
-30-
For information:
Michele Cadario
Managing Director, Communications
604-646-1113
mcadario@canuckplace.org
- Family Farm Delivers the Taste of BC Summer July 15th
- Canucks Announce Mitch Benke as Winner of the 2008 Canucks for Kids Fund Telethon Car Draw
- National Hospice Palliative Care Week 2008
- Donation allows Canuck Place to Open a New Bed
- Background information on the organization
- Canuck Place Children's Hospice Launches its Online Store
- New Public Service Announcement with Roberto Luongo Launched
